Forever 21, Inc., headquartered in Los Angeles, California, is a fashion retailer of women's, men's and kids clothing and accessories and is known for offering the hottest, most current fashion trends at a great value to consumers. This model operates by keeping the store exciting with new merchandise brought in daily. Founded in 1984, Forever 21 operates more than 550 stores in 27 countries around the world.
In July 2016, Aditya Birla Fashion and Retail Limited acquired the exclusive online and offline rights to the India network of Forever 21. The brand reaches out to customers in over 300 towns and cities of the country to meet the aspirations of the fashion conscious Women and Men. Forever 21 is one of the most searched brands online and occupies a unique position in the Fast Fashion space with its super affordable prices, making it one of the most favoured brands of millennials and Gen Z.
ABFRL hosts India's largest fashion network which includes 2,700+ ABFRL brand outlets, a footprint of 7.5 million sq. ft. of retail space across 750+ cities and towns, It has ~30 million Loyalty Members as of 31st March 2019. The company’s brand portfolio includes product lines that range from affordable and mass-market to luxurious, high-end style and cater to every age group, from children and youth to men and women. Madura Fashion & Lifestyle is defined by its brands — Louis Philippe, Van Heusen, AllenSolly, Peter England — that personify style, attitude, luxury and comfort.
It also includes India's largest premium international brand retailer, The Collective and the British fashion icon, Hackett London's mono-brand retail in India.
To expand its international portfolio, ABFRL entered into exclusive partnerships with two of UK’s most successful fashion brands,‘Simon Carter’ and `Ted Baker’.